Competitor watch

Watch your competitors.
Stay one step ahead.

Spygram tracks the public activity of the brands, shops and competitors you choose, and shows you day after day the accounts they follow, their new partnerships — and what they drop.

No password needed·Public data only
@rival.brand
competitor watched
LIVE
@atelier.noria
started following
+ follow2 min ago
@maison.velvet
stopped following
− unfollow14 min ago
@studio.lumen
started following
+ follow38 min ago
@brindille.paris
stopped following
− unfollow1 h ago
@cova.the.label
started following
+ follow2 h ago
@nord.ceramics
started following
+ follow3 h ago
@aurea.skincare
stopped following
− unfollow5 h ago
iOS · App StoreDaily updatesAlerts 10am & 9pm1 free week via referral
The watch smart brands run

Spy on the competition.

A brand's Instagram activity gives away its strategy. Spygram makes it readable, without eating your day.

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Which brands do they follow?

Spot the new accounts your competitors add: partners, suppliers, creators, trends.

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Who did they drop?

An unfollow says a lot: end of a collab, a change of course. We never let one slip by.

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When did it change?

Every move is dated and timestamped. A real timeline of their strategy.

The flagship feature

Tracker — competitor watch,
no blind spots.

Add the brand or competitor accounts to watch. Spygram memorizes their following and flags every change.

  • Follow / unfollow detection
    Automatic comparison on every refresh.
  • Timestamped timeline
    Activity grouped by day, newest first.
  • Multiple competitors at once
    Up to 5 watched accounts depending on your plan.
Start my watch
Today
Started following @lucas_m
14:32 · follow
+ follow
Stopped following @chloe.r
11:08 · unfollow
− unfollow
Yesterday
Started following @thomas.b
22:47 · follow
+ follow
Stopped following @emma_w
19:15 · unfollow
− unfollow
In 3 steps

Your watch ready in under a minute.

1

Create your account

Download Spygram and sign up in seconds. Email and password, that's it.

2

Add a competitor

Enter the @username of a public brand or competitor. Spygram saves its following as a baseline.

3

Get their activity

Every day, see their new follows and unfollows, dated and notified. Nothing left to do.

The other side of the mirror

Block Tracker — stay discreet.

Spygram watches public activity… and your own brand is part of it too. Turn on Block Tracker to make your activity invisible to other users — competitors included. 👻

Protect my brand
Good to know

The questions we get asked.

No, never. Spygram doesn't access any private account and never asks for the tracked brand's or competitor's credentials. We only read what's already public on Instagram.

On public accounts — most brands, shops and competitors are —, or on private accounts you already follow.

An account's following list: the brands and accounts it follows, and how that list changes (new follows, unfollows). Tracking incoming followers isn't possible — Instagram restricts it.

Yes. Invite 3 people with your referral code and unlock the Tracker free for one week.

Yes. With Block Tracker, you make your own activity invisible to other Spygram users. You stay in control.

The Instagram watch tool
you need.

Download Spygram and see, starting today, what your competitors are really up to.

Download on the App Store
Download on the App Store